![]() The primary objective of the awareness funnel is to build up the brand and bring it onto the market. The number of people who visit or become aware of your services or products is the first step in the AAARRR framework.Īwareness can be further divided into Brand Awareness and Reach, where Brand Awareness is the ability to project your Brand to the maximum number of people in the same category who have shown interest in your Brand and Reach is to showcase your service to the maximum number of unique people. The number of people a brand reaches out is directly proportional to its awareness. Let us understand each of them and how growth hacking with digital marketing is correlated, Growth hacking uses digital marketing strategies, especially intended to build to acquire as many customers as possible while spending as little as possible. These metrics effectively measure your company’s growth while, at the same time setting some valuable and actionable metric goals for your start-up. What is the AAARRR Funnel for Growth Hacking?ĪAARRR stands for Awareness, Acquisition, Activation, Revenue, Retention, and Referral. The goal of the growth hacking strategy is to attract as many users or customers as possible while spending as little as possible. Growth hacking with digital marketing strategies, particularly designed to obtain as many consumers as possible while spending as limited as possible. ![]() Sean Ellis, founder, and CEO of GrowthHackers coined the term “growth hacking” in 2010. ![]() It is usually used for early- stage startups that need massive growth in small budgets in a short time. Growth hacking is a broad term for growth-only strategies. ![]()
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